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When European Cruise line MSC launched a new port out of America, they needed to show that when you combine European style with American comfort, it's more than a regular vacation... It's a holiday.
DIRECTOR | Matt Aselton
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CREATIVE CREDITS
CCO: Mark Gross
CD / Copywriter: Chip Kelly
CD / Art Director: David McCradden
CD / Copywriter: Alec Jankowski
CD / Art Director: Elaine Kalvelage
Copywriter: Kelsey Williams
After the success of the "Let's Holiday" campaign, which was aired during the 2025 Superbowl, we used our most valuable asset and extended into radio.
HolidayMSC Cruises
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