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Halloween is basically the Superbowl for candy brands, and its hard to get noticed.
Airheads wanted to make people talk and get their candy top of mind, so we decided to solve a real Halloween problem with a dash of fun.
Introducing Airheads "Trick-or-Treat, Smell My Feet" cherry-candy scented foot spray.

We offered our candy scented foot spray on a first come first serve basis with 15,000 fans trying to get their hands on a bottle,
it even made a surprise appearance on
The Drew Barrymore show!
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