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Halloween is the Superbowl for candy brands,
and its hard to get noticed, so when Airheads wanted to get their candy top of mind, we decided to solve a real Halloween problem, with a dash of Airheads fun
Introducing Airheads "Trick-or-Treat, Smell My Feet" cherry-candy scented foot spray.
We offered our candy scented foot spray on a first come first serve basis with 15,000 fans trying to get their hands on a bottle,
it even made a surprise appearance on
The Drew Barrymore show!
​CREATIVE CREDITS
CCO: Chad Broude
CD / Aaron Cathey
ACD / Art Director: James Lee
ACD / Copywriter: Ben Dossel
Copywriter: Kelsey Williams
Designer: Rebecca Wilson
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