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Jeep asked us to create a fun and memorable social post to celebrate the first day of summer in a unique way.
Knowing that the closer summer gets, the more people start thinking about their physique, we used cheeky language to play up Jeep's "summer body".
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For the 4th of July, it was important to Jeep that we stay away from overused themes such as fireworks. We were able to change their minds by showing them fireworks from a new perspective.
The practice of ducking has become a large part of the Jeep community and using ducks in this playful story post allowed us to connect with them in an own able way.
Inspired by Washington's crossing of the Delaware river, we realized Americans have been crossing rivers in the name of freedom since the birth of our nation.
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We placed emphasis on the water fording capabilities of the Wrangler to remind viewers that Jeep gives you the freedom to explore anywhere, anytime.
Art Director:
Lily Binswanger
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